Industrial logging of the world’s primary forests is rapidly destroying the habitats of thousands of animal and plant species, and depleting our planet of its oxygen reserves. The situation today is of concern to us all: we need to call a halt to the destructive exploitation of hardwoods responsible for this widespread deforestation.
Solutions to the problem do exist. More than thirty years ago in Japan - wher green awareness is firmly instilled in popular culture - an engineering company, EIN Engineering, invented and developed a substitute for wood made from softwood waste and recycled polymer resins.
This new material had the appearance and qualities of the rarest species of wood while offering a truly eco-friendly alternative, and met with instant success. The extremely demanding Japanese market was won over by the quality and exceptional lifespan of this product, which followed the Shintoïst tradition of respect for, and love of, nature. Wood Plastic Composite material is widely available today in Asia, and especially in Japan, wher it holds a 60% market share in architectural landscaping in the public and private construction sectors.
Many entrepreneurs the world over have tried to imitate the original Japanese wood plastic composite. Whether imported, or produced locally, the equivalent products sold in Europe and the U.S. are of very varied quality. The manufacturing technology has to be so finely tuned and intricately controlled; both know-how and accumulated experience are keys to the fabrication of a high-quality, resilient wood plastic composite.
Nonetheless, in today’s construction sector there are some very competitive solutions that fulfil green criteria. Our company, WPC Corporation, which offers worldwide customers both know-how and a license to manufacture, has seleced and developed a full range of products conforming to rigorous standards.
EINWOOD®’s manufacturing process adheres strictly to the original Japanese technique, and is produced exclusively in Japan. It remains the leading global brand in the field, and undeniably offers the best guarantees available when it comes to durability, aesthetic appeal, and the use of eco-friendly technologies. The company is gaining recognition as one of the success stories of the green revolution: a material for the future of the construction sector in world markets.
Japanese architecture and green design
In Japan, the high population density and an increasingly urbanized society have led to a heightened awareness of the need for eco-friendly solutions that make best use of the available space. Finding sustainable solutions to the problem of limited wood resources is yet another key issue. Japanese culture is deeply rooted in concern for ecological issues to the extent that they inform every aspect of day-to-day living, and every artistic, craft and even industrial activity. While major contemporary building projects in the archipelago incorporate all the sophistication of modern technologies, they also bear the unmistakable stamp of ecological acceptability, and nurture the reality of a habitat in phase with nature and the elements.
A high-tech, eco-friendly product
Rare trees in tropical rainforests require several decades to reach full maturity. More than 30 years ago, observing the destruction caused by mankind in the Amazon and other rain forests, EIN Engineering Co., Ltd, a visionary company, decided to go back to the secular values of their native culture. The innovative product they created, wood plastic composite, provided an eco-friendly alternative to the various woods used for outdoor landscaping. EIN Engineering Co., Ltd continues to refine the manufacturing process for their invention, which is at the heart of numerous international patents.
Wood Plastic Composite: a natural choice in Japan
In Japan – the land of the rising sun – there are countless parks and gardens with architectural features made of wood plastic composite material. The majority of outdoor constructions now makes use of this ultra-modern material, designed and produced in the purest respect for Japanese traditions.
Manufactured from recycled wood fibres and resins, and designed to put man and nature into harmony, it offers superior physical and mechanical properties to those of hardwood. For the Japanese, this represents a golden opportunity to opt for a green solution and at the same time reap the benefits of a high-quality, long lasting and hardwearing product. Wood plastic composite has been a natural choice in Japan for 30 years now, and represents 60% of the market for public and private outdoor landscaping.
